The communications director for the American Federation of Teachers, which hosted the conference, detailed how her union was able to counter the anti-teacher message of Waiting for Superman, the pro-charter school film.Some people are proud of the status quo in government run education.
Though Superman had a much higher marketing budget than An Inconvenient Truth, which was made by the same people and employed a similar public relations strategy, it “bombed,” as AFT representative described it, at the box office. This was due to the online work of AFT, notably more through Facebook than the AFT’s own site.
Tuesday, November 30, 2010
AFT: Waiting for Superman “Bombed” at Box Office Because of Our Efforts
Intercepts reports this tidbit: