Food stamp program gets a new name: CalFresh

The L.A. Times reports:

California's food stamp program has a new name, which officials hope will encourage more people to apply for the nutrition benefit: CalFresh.

The new name and logo — an abstract representation of the diverse produce available in California — was launched Saturday at an event in Long Beach sponsored by first lady Maria Shriver to provide free medical, financial and educational services to low-income women.

"This rebranding campaign will go a long way in helping to erase the unfortunate stigma associated with this program and encourage families to seek CalFresh as a resource for putting healthy meals on their table," Shriver said in a statement.

Rent seeking gets rebranded!