The Big Trend in Small Social Sites

Bloomberg Businessweek reports:

Facebook's six-year rise from exclusive online hub for Ivy Leaguers to global digital directory has inspired a countertrend: niche social sites. Name an affinity, hobby, occupation, or demographic—mustache-wearing men, hamster lovers, moms, research scientists, boomers—and there's likely to be a dedicated social network for it.

You'll want to read this one.