London 'Times' Sees 66% Traffic Drop, Post-Paywall

Editor and Publisher reports:

Depending on its spin, News International could report its latest paywall experiment as retaining one-third of its traffic, or losing two-thirds of it.

According to data from Experian Hitwise, which charts Internet traffic, visits to The Times of London and The Sunday Times’ Websites have dropped by 66% since parent company News International put those sites behind paywalls on July 2.

Some media pundits had predicted the site would lose as much as 90% of its traffic.
The drop might have been lessened by an introductory charge of £1 for the first 30 days.