The Newspaper Association of America reports that print and online advertising has fallen by 35% since the first quarter of 2008. Circulation has dropped alarmingly too. Yet almost all newspapers have survived, albeit with occasional help from the bankruptcy courts. American newspaper firms like McClatchy stayed mostly profitable even as revenues plunged (see chart). Some companies are now worth ten times as much as in the spring of 2009, although they remain far from pre-recession heights.Anyone interested in news delivery should read this article. Articles like this will make it harder for a TARP style bailout of the newspaper industry.
Steep cover-price rises have helped. But for the most part newspapers have cut their way out of crisis.
Sunday, June 13, 2010
The Strange Survival of Newspapers
The Economist reports: