First there was product placement. Now there’s “behavior placement,” the planting of subtle messages in popular TV shows to encourage certain viewer behavior — such as healthy eating or eco-conscious habits — and thereby convince sponsors that their brands will be associated with “feel-good, socially aware” shows. NBC has owned up to the practice, reports The Wall Street Journal, as part of its Green Initiative: If “Tina Fey is tossing a plastic bottle into the recycling bin,” the theory goes, audience members will be more apt to do the same.Joseph Goebbels would be proud. Speaking of Goebbels and the Nazi movement: look who helped fund the Nazis.
Tuesday, April 13, 2010
NBC admits using “behavior placement” on popular shows
DProgram reports: