Total Attorneys: Chicago-based firm under fire

The Chicago Tribune reports:

A Chicago legal marketing firm that has borrowed Google's pay-per-click advertising model finds itself in an ethical quagmire.

Attorney disciplinary authorities in several states are investigating whether Total Attorneys Inc. is an advertising agency or an unauthorized, for-profit referral service. In Connecticut, the state's chief disciplinary officer has found that lawyers who find clients from the company's consumer-oriented Web sites, such as TotalBankruptcy.com, may be violating ethics rules.