Tuesday, December 08, 2009

Porn star unlikely to sway Tiger Woods’ sponsors

The Boston Herald reports:
Even new allegations linking Tiger Woods to a porn star likely won’t affect the golf phenom’s lucrative endorsement deals, according to many sports marketing and corporate sponsorship experts.

Companies have aligned themselves with Woods for his stellar on-the-links performance and aren’t likely to abandon him due to alleged off-the-links hi-jinks with “Diary of a Horny Housewife” star Holly Sampson, they said.