Pa. cover of Del. slogan is a hit in London

The Philadelphia Inquirer reports:

Who ya gonna believe about tax-free shopping: All those signs at the Delaware state line, or a giant pink bear carrying pastel shopping bags in the London subway?

The Pennsylvania Tourism Office is telling Britain to trust the critter.

In a cutesy overseas ad campaign, the Keystone State proclaims itself to London tube riders as the "Home of tax-free shopping. And bears."

But Delaware, which has proudly bragged for a decade on the Internet and the roadside about being the home of tax-free shopping, has taken some umbrage.

You'll want to read this one.