Saturday, August 08, 2009

Mort Zuckerman: Save Newspapers By Allowing Sports Betting on Their Websites

Forbes has an interesting Q an A with Mort Zuckerman:
What kind of shape will newspapers be in when the recession ends, and what else can they do?

A lot of cities are going to exist without newspapers. There is something that can be done, and the federal government ought to do it: allow sports betting on newspaper Web sites. That would save every newspaper in America. The New York Times.com could do it. Plenty of British papers do this; for them it's a crucial part of their net revenue stream. I know a major newspaper in London that makes $15 million a year from sports betting alone.
Something to think about.