Sunday, August 23, 2009

Indie films' hot venues - online: Sites offer access to wider audience

The Philadelphia Inquirer reports:
Two summers ago, a group of Drexel and Rowan film and media grads spent a month in Philadelphia making Happy Birthday, Harris Malden, a goofball comedy about a guy with a fake mustache.

Their dream: to gain entry to Sundance, the holy grail of film fests, then score one of those seven-figure distribution deals and see Harris Malden up there on marquees across the land.

It didn't happen.

But something else did: Harris Malden made it onto iTunes, as well as Amazon's video-on-demand and Netflix's video-streaming services. Instead of dying the dealless death of most independent films, Harris Malden has taken off in virtual theaters, broadbanding its way onto netbooks, desktops, iPods, and flat-screen TVs.