Hard-Hit Public Schools Try Public-Relations Push

The Wall Street Journal reports:

Public schools in the U.S. have added professional marketing to their back-to-school shopping lists.

Financially struggling urban districts are trying to win back students fleeing to charter schools, private schools and suburban districts that offer open enrollment. Administrators say they are working hard to improve academics -- but it can't hurt to burnish their image as well.

Great moments in public education.