Wednesday, August 05, 2009

Groups Take Health-Reform Debate to Airwaves: $52 Million Has Been Spent So Far on Ads in What Could Be Record-Shattering Battle

The Washington Post reports:
The increasingly heated fight over health-care legislation is saturating the summer airwaves, with groups on all sides of the debate pouring tens of millions of dollars into advertising campaigns designed to push the cause of reform forward, slow it down or stop it in its tracks.

Drugmakers, labor unions, both national political parties and the sector currently under the heaviest fire -- health insurance companies -- are all weighing in with significant ad buys. Nationwide, more than $52 million has been spent this year on health-care reform-related ads, according to the Campaign Media Analysis Group, setting the stage for what may be a record-breaking legislative battle.