California strikes back at Nevada ads wooing Golden State businesses

The L.A. Times reports:

The Golden State won't let its businesses go easily, especially not to Nevada, if one California lawmaker has his say.

A week after the Nevada Development Authority ran a series of advertisements urging California companies to jump ship, Assemblyman Jose Solorio (D-Santa Ana) is retaliating.

"I was pretty outraged by the nastiness of their tone," he said. "It's one thing to compare states in a factual way, but when you're doing nasty ads veiled in humor which dehumanize Californians, that's over the top."

On Friday, Solorio launched his own offensive: a multimedia blitz of pro-California ads proclaiming that "What happens in Vegas stays in Vegas, but what happens in California makes the world go 'round."

It 's hard to compete when one state doesn't have a state income tax and one does.