Why A-Rod's Peers Will Be Paying for His Mistake

Advertising Age reports:

Alex Rodriguez's admission last week that he used steroids is likely to cost his baseball-playing peers far more than it will ever cost him.

Lest any marketer assume that the aging likes of Barry Bonds and Roger Clemens were taking their steroids-related headlines into retirement with them, A-Rod's admission provided a reminder that ballplayers are still a riskier proposition than ever for marketers.