Nasdaq Pulls Harder for Listing Switches

The Wall Street Journal reports:

In the tug-of-war for stock-exchange listings, the Nasdaq Stock Market's growing arsenal of weapons is helping it gain ground.

With promises of big-screen appearances in Times Square and detailed intelligence on share trading, Nasdaq attracted companies with $80 billion of market capitalization to switch from the New York Stock Exchange in 2008. The milestone nearly matched the Big Board's own record in snatching Nasdaq companies, back in 2000.

By contrast, the NYSE, a unit of NYSE Euronext, stole Nasdaq-listed companies with just $8 billion in market value last year.