Employees of the Sharp Electronics Corporation were at Joyce Kilmer Elementary School in Mahwah, N.J., recently to teach a lesson on climate change and renewable energy. The cartoon image of an ailing Earth — a thermometer sticking out of its mouth — was the opening slide in their presentation.Check out the picture in the article.It appears big corporations are allowed in public schools to market their products if they are "politically correct".We doubt Exxon,Wal-Mart,or Philip Morris promoting cigarettes would make the cut.
Climate change and energy are complex issues, so I was interested to observe how they would be distilled by the Japanese electronics giant — and one of the world’s largest makers of solar panels — to an audience of 10- and 11-year-olds.
Friday, February 06, 2009
Marketing Solar Panels to Fifth-Graders
The New York Times reports: