Friday, February 06, 2009

Marketing Solar Panels to Fifth-Graders

The New York Times reports:
Employees of the Sharp Electronics Corporation were at Joyce Kilmer Elementary School in Mahwah, N.J., recently to teach a lesson on climate change and renewable energy. The cartoon image of an ailing Earth — a thermometer sticking out of its mouth — was the opening slide in their presentation.

Climate change and energy are complex issues, so I was interested to observe how they would be distilled by the Japanese electronics giant — and one of the world’s largest makers of solar panels — to an audience of 10- and 11-year-olds.
Check out the picture in the article.It appears big corporations are allowed in public schools to market their products if they are "politically correct".We doubt Exxon,Wal-Mart,or Philip Morris promoting cigarettes would make the cut.