Saturday, February 28, 2009

Frank Rips CitiField Then Welcomes Bank Money

Sports by Brooks reports:
Massachusetts Representative Barney Frank is one of the most powerful politicians in the country, serving as head of the House Financial Services Committee. And lately, he’s been one of the more outspoken critics of banks receiving bailout money paying big bucks for corporate sponsorships, complaining to the NEW YORK TIMES about Citigroup’s 20-year, $400 million stadium naming deal with the Mets that “marketing expenses should be for real marketing, not ego boosts, which is what I think naming rights are.”

Which is a reasonable position to take; I don’t know if I agree with his assessment that no one “has ever opened a bank account or decided to buy a CD because a bank’s name is on the stadium” - if that’s the case, why do any marketing at all - but it’s a valid point. Of course, when you read Darren Rovell’s column on CNBC today, you start to get a sense that his motives might not be so pure.

It seems Rep. Frank would rather banks stop frittering away money on sports sponsorships and put it where it can go to good use - into his own coiffers. That’s because the securities and investment industry has been Rep. Frank’s main contributor over the past two years, donating more than $230,000 to his campaign. And two of the five individual companies making the largest contributions - Royal Bank of Scotland and Bank of America - are among the biggest players in sports marketing and sponsorships.
This is only the beginning,it's just a matter of time before Citibank's workforce votes just like postal workers or tenured professors at Harvard to "satisfy" Barney Frank.