HDTV owners not watching in HD

CD Freaks reports:

Though the number of U.S. homes with HDTVs continues to rise, almost half of those homes aren't watching high definition programming, a new study found.

In-Stat reports that 17 million of the 39 million U.S. households with HDTV, or 43.6 percent, don't watch in HD. The finding is based on a recent survey of consumers and defines "HD programming" as paid high definition services from cable and satellite providers and free broadcasting over the air. Packaged media, such as Blu-ray disc and video games, are not included.

It's about costs.