New York Times in social network site tie-up

The Financial Times reports:

The personal data that users enter on social networking sites could soon be used to shape the media and advertising they see elsewhere across the internet, if a groundbreaking alliance announced on Tuesday is any guide.

The deal, between the New York Times and LinkedIn, the largest online social network for professionals, is one of most far-reaching attempts yet by a traditional media company to tap into the booming popularity of online networks to super-charge its own services.