Average Network TV Viewer Now 50 Years Old

Silicon Valley Insider reports:

the average age of the network TV viewer hit 50 years for the first time this year.

Consider, for a moment, that advertisers don't pay the networks a nickel for any viewer older than 49 -- except during news programs, when they'll pitch adult diapers to those up to 54 years of age. So viewers' average age is now too old.

(The networks' case: As the country ages overall, advertisers will eventually want to reach an older audience. But we've been hearing that for years, and the agencies haven't bought into it yet.)