Tuesday, May 27, 2008

Mass. helping pay for Beer TV ads

The Boston Globe reports:
Boston Beer Co. has long made television commercials in Boston to promote its Samuel Adams ales and lagers. But when a production company finishes a new round of Sam Adams advertisements this year, Massachusetts taxpayers could wind up paying as much as 25 percent of the tab.
more stories like this

In its high-profile bid to compete with Hollywood and New York as a film production hub, the state is doing more than subsidizing TV series and feature movies through tax credits and sales tax exemptions. It is also underwriting the cost of producing TV commercials in Massachusetts. The Department of Revenue said it has issued more than $2.1 million of tax credits for 37 ad-related productions - with eight more applications pending - since the state started offering incentives two years ago.

Though the state would not reveal recipients' names, local ad production companies say they have received or will seek funding for commercials promoting Intel computer chips, Head and Shoulders shampoo, and other major corporate brands.
There seems to be no limit on what the government can do under majority rule theft.If separating church and state is a good idea,how about beer ads from state?