'Grand Theft Auto IV' tops $500M in week 1 sales

Sacramento Bee reports:

"Grand Theft Auto IV" raked in more than $500 million in its first week in stores, selling more than 6 million units worldwide, the video game's publisher said Wednesday.

The highly anticipated title from Take-Two Interactive Software Inc. has received stellar ratings along with criticism for its violent content. The game follows Eastern European immigrant-turned gangster Niko Bellic on crime missions around a fictional Liberty City.

The title sold about 3.6 million units on April 29, its opening day, bringing in roughly $310 million. This is $10 million more than what Microsoft Corp.'s "Halo 3," another blockbuster game, took in during its first week last fall.

The game has lifted sales of Microsoft's Xbox 360 and Sony Corp.'s PlayStation 3, the two consoles for which it is available.

Without giving numbers, Microsoft said Xbox 360 sales jumped 54 percent in the week following the title's launch, compared with the prior week, and more than 2.3 million people played it on its Xbox Live online service.

"Retailers say roughly four out of every 10 Xbox 360 consoles sold also included the sale of a copy of 'Grand Theft Auto IV,'" said Aaron Greenberg, director of product management at Xbox 360 and Xbox Live.