Movie theater owners from California to Massachusetts are increasingly giving patrons the option of sipping a beer or a glass of wine with an expanding array of snacks.
About 150 first-run theaters serving alcohol have opened within the past three years, bringing the total of such establishments from 14 in 1997 to more than 400 today, says Patrick Corcoran, director of media and research for the National Association of Theatre Owners.
The growth is happening, Corcoran says, despite concerns that those theaters could draw underage drinkers — concerns that have kept some theaters in Illinois, Idaho and California from selling alcohol.
"The boyfriend's 21 and the girlfriend's 19, and next thing you know, she's already had three drinks underage," says Alderman John Hanson, who voted against a proposal last year by a theater in Bloomington, Ill., to serve alcohol.
The increase in alcohol at the movies comes amid a decline in ticket sales in the USA and Canada. About 1.40 billion movie tickets were sold last year — up slightly from 1.395 billion in 2006 but lower than the 1.52 billion in 2003, according to the theater owners' association.
Thursday, March 27, 2008
Some food and alcohol with your flick? Cinemas hope so
USA Today reports:
