More Americans Are Giving Up Golf

The New York Times reports:

The men gathered in a new golf clubhouse here a couple of weeks ago circled the problem from every angle, like caddies lining up a shot out of the rough.

“We have to change our mentality,” said Richard Rocchio, a public relations consultant.

“The problem is time,” offered Walter Hurney, a real estate developer. “There just isn’t enough time. Men won’t spend a whole day away from their family anymore.”

William A. Gatz, owner of the Long Island National Golf Club in Riverhead, said the problem was fundamental economics: too much supply, not enough demand.

The problem was not a game of golf. It was the game of golf itself.

Over the past decade, the leisure activity most closely associated with corporate success in America has been in a kind of recession.

The total number of people who play has declined or remained flat each year since 2000, dropping to about 26 million from 30 million, according to the National Golf Foundation and the Sporting Goods Manufacturers Association.

More troubling to golf boosters, the number of people who play 25 times a year or more fell to 4.6 million in 2005 from 6.9 million in 2000, a loss of about a third.

The industry now counts its core players as those who golf eight or more times a year. That number, too, has fallen, but more slowly: to 15 million in 2006 from 17.7 million in 2000, according to the National Golf Foundation.

The five men who met here at the Wind Watch Golf Club a couple of weeks ago, golf aficionados all, wondered out loud about the reasons. Was it the economy? Changing family dynamics? A glut of golf courses? A surfeit of etiquette rules — like not letting people use their cellphones for the four hours it typically takes to play a round of 18 holes?

Or was it just the four hours?

Here on Long Island, where there are more than 100 private courses, golf course owners have tried various strategies: coupons and trial memberships, aggressive marketing for corporate and charity tournaments, and even some forays into the wedding business.

Over coffee with a representative of the National Golf Course Owners Association, the owners of four golf courses discussed forming an owners’ cooperative to market golf on Long Island and, perhaps, to purchase staples like golf carts and fertilizer more cheaply.

They strategized about marketing to women, who make up about 25 percent of golfers nationally; recruiting young players with a high school tournament; attracting families with special rates; realigning courses to 6-hole rounds, instead of 9 or 18; and seeking tax breaks, on the premise that golf courses, even private ones, provide publicly beneficial open space.

“When the ship is sinking, it’s time to get creative,” said Mr. Hurney, a principal owner of the Great Rock Golf Club in Wading River, which last summer erected a 4,000-square-foot tent for social events, including weddings, christenings and communions.

The disappearance of golfers over the past several years is part of a broader decline in outdoor activities — including tennis, swimming, hiking, biking and downhill skiing — according to a number of academic and recreation industry studies.

Here's more potential real estate on the market.Is America really going to need and support all the existing golf courses?