Nielsens: Record Lows for the Networks

Exite reports:

Another week, another set of negative ratings records for broadcast television.

NBC's average prime-time audience of 4.8 million people last week was the smallest since at least 1991, the earliest Nielsen Media Research records could immediately be traced. It's likely you'd have to go back to the days of black-and-white sets to find a smaller number.

The network's Saturday-night coverage of the NHL Stanley Cup finals between Anaheim and Ottawa equaled NBC's lowest rating ever - 1.1 - for a prime-time broadcast.

We didn't think hockey was all that popular but..