Ad campaign aims to bring young people to Detroit

The Detroit Free Press reports:

The Detroit Metro Convention & Visitors Bureau on Wednesday announced plans to market the area to young adults in Grand Rapids and Cleveland, using three television commercials touting Detroit as a hip and exciting destination.

For the first time, the organization is trying to attract more visitors to southeastern Michigan by going after 21- to 34-year-olds who live within a five-hour drive of Detroit. Most of the visitors who come to the area for leisure trips live in western Michigan and Cleveland.


The bureau’s research found that Detroit’s auto attractions, casinos and music and sports activities particularly appeal to these young adults. And though they spend on average about 25% less money on a typical trip than older adults, they travel more frequently.

“Detroit was appealing [to them] and they were open to new experiences,” said Carolyn Artman, a spokeswoman for the bureau.

Good luck to Detroit.