I'll admit I laughed when she sat down to the webcam for her YouTube Spotlight video asking for help chosing a campaign song. But Hillary Clinton's viral strategy works. Humor (a proxy for humanity), entertainment, and mixing it up with the real people made her videos a hit.YouTube doesn't care if you went to Columbia Journalism School.
And I rolled my eyes every time I saw Ron Paul popping up everywhere. But judging by the traffic figures below, his strategy -- make lots of videos, have your people make lots of videos, and put them everywhere -- is also working.
Sunday, May 27, 2007
Ron Paul's Winning YouTube Strategy
The Washington Post reports: