The Jesse Jackson Steal DealMaybe you should listen to Jesse Jackson's old advice and stop drinking Budweiser.
This past week while in New York, I was carrying a copy of Ken Timmerman's sensational new book, "Shakedown: Exposing the Real Jesse Jackson." In a hotel lobby, I was stopped by a gentleman who noticed the title.
"I just heard the author on the Bob Grant program last week," the man said, referring to the talk show host who airs on New York's WOR.
In conversation, the man – I'll call him Joe – quickly informed me he was an executive close to the Budweiser corporation. He said he could vouch for the accuracy of the account of Jackson's "shakedown" of Budweiser.
As Timmerman writes, Jackson discovered that Budweiser had a poor record of having minorities head its distributorships.
Jackson used his standard tactics to get the beer company to give his son a lucrative beer distributorship on the outskirts of Chicago.
(At one point, to hurt Budweiser, Jackson had encouraged African-Americans to quit drinking alcohol because of the harm it had done to the black community. But that stopped once his family got the distributorship.)
Joe told me there was a lot more to the story. Jackson had actually been angling for a much bigger, more profitable distributorship in the New Jersey suburbs just outside New York City.
Budweiser cleverly maneuvered another minority into that position. Jackson was left with the Chicago outlet.
Thursday, April 12, 2007
If You Drink Budweiser Are You Helping the Jesse Jackson Empire?
Newsmax reports on the King of the Beers: