Monday, March 26, 2007

The Democrats' most dangerous opponent in '08 may be their own campaign consultants

Rolling Stone reports:
"Consulting," says former Gore campaign chair Tony Coelho, "is a business that can turn into a racket." Over the past two presidential elections, Rolling Stone estimates, that racket has cost the Democrats at least $10 million more in consultant fees than it did the Republicans. Even top GOP advisers, who usually counsel that greed is good, are amazed by the exorbitant fees. "If you want to elect your candidate, you ought to be able to work for a reasonable rate -- not try to haul off a sack full of profits," says Mark McKinnon, the lead media strategist for George Bush in both 2000 and 2004.

Overpaying consultants, McKinnon adds, may even have cost Democrats the White House. "Their consultants are getting ten percent -- that's outrageous." He laughs. "That's money that could have been spent on other parts of the campaigns. It might have captured 500 more votes in Florida for Gore in 2000 -- or maybe helped Kerry win Ohio in 2004."

Democratic consultants stand to walk away with an even bigger payday in 2008: The campaign could easily cost at least $2 billion, more than twice the '04 bill. And if the party continues to pay strategists a commission for every TV ad, much of that money will wind up wasted. "The consultants will be spending more money on bigger ad buys, trying to catch the few people who watch ads today," says Chris Lehane, a strategist on the Clinton and Gore campaigns. "It's a crazy, illogical position."
Imagine that.