World Series Ratings Hit Record Low

The AP reports:

A World Series to remember for the St. Louis Cardinals was one to forget when it came to television ratings.

The Cardinals' five-game victory over the Detroit Tigers averaged a record-low 10.1 television rating and 17 share, Fox said Sunday. This year's rating dropped 9 percent from the previous bottom, an 11.1 for a four-game sweep by the Chicago White Sox over the Houston Astros last year.

What made the low rating more remarkable was that this year's Series went five games and was not a sweep. St. Louis' 4-2 victory in Friday night's finale got a 10.3/18 in figures compiled by Nielsen Media Research, just above the record low for a Game 5, a 10.0/17 for the San Francisco Giants' 16-4 rout of the Anaheim Angels in 2002.

Games 1 (8.0), 3 (10.2) and 4 (10.4) also were record lows for their games, and Game 2 (11.6) was above the low of 11.1, set last year.

Baseball isn't as big as it used to be.