Weinstein Co. agrees to place anti-smoking ads on its DVDs

The L.A. Times reports:

On Tuesday, California Atty. Gen. Bill Lockyer announced that Weinstein Co. was the first movie company to agree to insert anti-smoking advertisements in DVDs that depict smoking.

"As a former smoker, I feel like it's my responsibility to do everything I can to educate young people about the dangers of smoking," said Weinstein, who kicked the habit last year.

Who ever said Hollywood really believes in free speech?