A mom and dad joke with their kids as their Ford Freestyle winds through scenic terrain. They stop at a roadside stand for a snack. They frolic on a beach at sunset.Times change.
They look like the perfect, happy family until the Freestyle pulls into a condo complex and Dad gets out. "Thanks for inviting me this weekend," he tells his ex-wife. Dad gives his kids a heartfelt hug and waves as the Freestyle crossover vehicle pulls away. A voice-over intones: "Bold moves: They happen every day."
The daring move here really belongs to Ford: showing a divorced couple in an advertising campaign.
Although millions of Americans have been divorced and millions of children no longer share an address with both parents, that truth is almost never reflected in the advertising that manufacturers and retailers use to woo consumers.
Sunday, October 29, 2006
Can divorce sell cars? Ford's bold ad will tell
The Chicago Tribune reports:
