Big Metros Show Severe Declines in Latest Circ Report

Editor and Publisher reports:

The Audit Bureau of Circulations FAS-FAX report for the six-month period ending September 2006 released this morning confirmed yet again that major metros are struggling to show growth. The losses are steep while the gains are meager.

This is the fourth consecutive semi-annual report to register a severe drop in daily circulation and -- perhaps more troubling to the industry -- Sunday copies. While the estimated decline 2.5% for daily circulation for all reporting papers may seem negligible, consider that in years past that decrease averaged around 1%. Sunday, considered the industry's bread-and-butter, is losing more, with a decline of 3%.

Big cities like L.A., Miami, and Boston are feeling the effects of the Internet and the trimming of other-paid circulation.

The Los Angeles Times reported that daily circulation fell 8% to 775,766. Sunday dropped 6% to 1,172,005

The San Francisco Chronicle was down. Daily dropped 5.3% to 373,805 and Sunday fell 7.3% to 432,957.

The New York Times lost 3.5% daily to 1,086,798 and 3.5% on Sunday to 1,623,697. Its sister publication, The Boston Globe reported decreases in daily circulation, down 6.7% to 386,415 and Sunday, down 9.9% to 587,292.

The Washington Post lost daily circulation, which was down 3.3% to 656,297 while Sunday declined 2.6% to 930,619.

The real time world is here.