Wal-Mart's Has 2nd Best Reputation According to Survey

Ventura County Star reports:

What companies do you gab about to your friends? A recent study from the Keller Fay Group reveals which brand is most talked about and which one receives the most positive word of mouth.

Ford Motor Co., which ranks as the fifth-largest U.S. company on the Fortune 500, is the most talked about brand followed by Verizon Communications Inc., Dell Inc. and Cingular.

The automaker, however, doesn't make the top 10 list for the most positive word of mouth. Its competitor, Toyota Motor Corp., took the top spot on that list.

Despite much negative press, Wal-Mart Stores Inc., the world's largest retailer, received the second most positive word of mouth.

Most brand discussions, 70 percent, take place face-to-face, while 20 percent occur over the telephone. Only 3 percent happen through e-mail or instant and text messages, while 1 percent take place in chat rooms or blogs.

Ed Keller, CEO of Keller Fay Group, pointed out that two-thirds of brand conversations are positive, and nearly half the consumers surveyed are very likely to make a purchase based on word of mouth.

Just think,some greedy politicians want to limit Wal-Mart coming into their communities.Do you know anybody who thinks New York City's or Chicago's public schools sytems are the second best?