Baseball cards peaked in popularity in the early 1990s. They've taken a long slide into irrelevance ever since, last year logging less than a quarter of the sales they did in 1991. Baseball card shops, once roughly 10,000 strong in the United States, have dwindled to about 1,700. A lot of dealers who didn't get out of the game took a beating. "They all put product in their basement and thought it was gonna turn into gold," Alan Rosen, the dealer with the self-bestowed moniker "Mr. Mint," told me. Rosen says one dealer he knows recently struggled to unload a cache of 7,000 Mike Mussina rookie cards. He asked for 25 cents apiece.Those baseball strikes haven't helped matters.
For someone who grew up in the late 1980s, this is a shocking state of affairs. When I was a kid, you weren't normal if you didn't have at least a passing interest in baseball cards.
Thursday, July 27, 2006
How baseball cards lost their luster
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