Ford's bold move: Its own reality TV show

The Detriot News reports:

Ford Motor Co. -- hoping to tap into a popular television programming trend -- is planning to produce a reality show in which contestants work with Ford designers to produce a hot new concept car.

The automaker showed top U.S. dealers a teaser of the program at a dealer meeting Wednesday in Dearborn, which was called to unveil the company's new advertising strategy, dubbed "Bold Moves."

The theme of the show will be "designing a dream car." The teaser was produced by Ford and its ad agency, the J. Walter Thompson Co.

Ford intends to shop the program to networks, according to dealers and company officials.

How about that for product placement?