Magazines About Real Estate

The San Francisco Chronicle reports:

This absence of real estate chatter is all the more strange because real estate is one of the few fields with such a captive advertisement base. Unlike, say, architects or designers, virtually all real estate agents and many mortgage brokers spend oodles on advertisement and self-promotion. All across the country, the real estate industry funds hundreds of glossy "magazines" that are filled with ads but carry barely a whiff of content. Additionally, this content has a potentially huge audience: With both homeownership rates and real estate prices at an all-time high, there is a record number of people with a personal stake in the issue.

But it looks as if a few recent ventures have finally begun to notice this media vacuum and the opportunity hidden in this most surreal of historical moments. One of the most entertaining of these is LORE, a magazine that touts itself as the Vanity Fair of the real estate set. Short for "Lives of Real Estate," this full-color, heavy-weight glossy treats real estate professionals as the Bill Gates and Jennifer Anistons of their realities, with swooning features and glamorous photo spreads.

This has to be an important indicator because who's left to promote housing to? We will see how long this publication lasts.