First Tobacco, Now Sugar

The L.A. Times reports:

GET READY for the next mass-tort crusade: protecting our kids from the ravages of Big Cola. According to news reports, a group of lawyers is gearing up to file lawsuits that will seek to blame Coke, Pepsi and others for obesity, tooth decay and other childhood health ailments. An article in the Boston Globe Magazine has called it part of a "national legal movement to make soft drinks the next tobacco." Instead of tar and nicotine, we'll be hearing about corn sweeteners and caffeine; maybe Dr. Pepper can stand in as the new Joe Camel.

Ridiculous? More like inevitable. For some time, a noisy campaign has been underway to portray the food and beverage industry as the villain in the nation's ongoing battle with the waistline. Without the snack hucksters' machinations, it seems, we'd all eat raw bell peppers and be reed thin.

Why not just stop subsidizing sugar and dairy farmers? That would be too logical.