Concert sold out? Go to the movies

The Christian Science Moniter reports:

When the band Green Day kicked off a promotional blitz for a new live DVD late last year, the punk posers didn't head to the record store. They went to the movies.

Using digital-satellite technology, Green Day debuted its concert video on 66 movie screens across the country, joining a slew of top-shelf acts appearing at the cineplex near you. Keith Urban, Bruce Springsteen, and Bon Jovi have also created screenings to push new album releases. And a two-hour highlight film of the Coachella Valley Music Festival, featuring acts such as Radiohead, Oasis, and the Red Hot Chili Peppers, is currently screening around the country, including Friday night in Boulder, Colo., and Lafayette, La.

What ever works.