Rocker Gene Simmons Offers Business Advice

Forbes reports:

Kiss front man Gene Simmons wants to rock corporate America with his new marketing company.
Bassist Gene Simmons is a marketing genius. He turned the 1970s hair band Kiss into an almost $1 billion enterprise by licensing the band's name and looks to everything from credit cards to a Kiss-opoly board game. Coming soon: a Kiss Babies cartoon, Kiss Broadway plays, a Kiss casino and even Kiss toothbrushes. Now Simmons, 56, wants to market his marketing. With Richard Abramson, who managed Pee-Wee Herman's career and invented insurance-backed film financing, Simmons has started a company to help businesses sharpen their message. His first client: Indy Racing League, the Nascar competitor that runs the Indianapolis 500. He recently talked to FORBES about his new gig.

You'll want to read the whole interview.