BARBIE, that plastic icon of girlhood fantasy play, is routinely tortured by children, research has found.Jealousy starts at an early age.
The methods of mutilation are varied and creative, ranging from scalping to decapitation, burning, breaking and even microwaving, according to academics from the University of Bath.
The findings were revealed as part of an in-depth look by psychologists and management academics into the role of brands among 7 to 11-year-old schoolchildren.
The researchers had not intended to focus on Barbie, but they were taken aback by the rejection, hatred and violence she provoked when they asked the children about their feelings for the doll.
Monday, December 19, 2005
Barbarism begins with Barbie, the doll children love to hate
The Times reports: