Rob Reiner Calls Restraining Trade "Inspirational"

Rob Reiner is "inspired" by restraining freedom of choice:

As is the case with any democratic institution, the free market functions effectively only when consumers have all the facts. A brilliant new film by Robert Greenwald, Wal-Mart: The High Cost of Low Prices, tells the real story of the corrosive effects that Wal-Mart wreaks upon the communities in which it operates and the men and women it employs.
Armed with these facts, American consumers can make informed decisions that reflect the family values that we all hold dear. This is bad news for Wal-Mart.

Rather than recount the ugly statistics and devastating human toll that Wal-Mart exacts (see the movie, a simple blog can not do it justice), I want to focus on the part of the story that is inspirational. Communities across America are saying enough is enough and banning Wal-Mart from their city limits.

This is a rather unbelievable statement.Nobody forces at gunpoint anyone to buy products at Wal-Mart.Wal-Mart didn't become the largest retailer by deception,fraud,or coercion.Rob Reiner fails to understand that not everyone can afford to shop on Rodeo Drive.When Reiner says " rather than recount the ugly statistics and devstating human toll" wouldn't the coercive L.A. public school system be more accurate than Wal-Mart?