The L.A. Times Goes For Gossip?

The L.A Times is fighting a declining market:

In the five years since the Chicago-based Tribune Co. bought the Times, the paper has won 15 Pulitzer Prizes, but it has suffered large circulation and advertising losses. Daily circulation is down 18% and full-run advertising, or ads that appears in all editions, is down 26% through 2004. At the time of the sale in 2000, the Times was the largest metropolitan daily in the U.S., with a circulation of 1.1 million. It now stands at 908,000 -- a little less than it was in 1968, even as population in Southern California mushroomed.

Now the Times wants to go for gossip.It sounds like they might be taking Mick Kaus' advice. Read the whole piece.