What FEMA Doesn't Know About Pop-Tarts

Another triumph story about Wal-Mart:

Wal-Mart has studied customer buying patterns in hurricane-prone areas. Some of the company's findings are obvious: When a storm is on the way, customers stock up on bottled water, flashlights, generators, and tarps. Afterward, they buy chain saws and mops. But there have been surprises too. Customers also load up on Strawberry Pop-Tarts. Why is that? "They are preserved until you open them, the whole family can eat them, and they taste good," says Dan Phillips, Wal-Mart's vice president, information systems division.

Fortune