The Web Is Built Around You

Business Week has a article on how the next revolution on the web is built around you:

This potent new do-it-yourself trend is shaking up a raft of industries, from software and telecommunications to media, marketing, and entertainment. As people individually and collectively program their own Web, they're increasingly calling the shots. In the process, they're challenging the way media organizations cover and distribute news and entertainment, the way advertisers target pitches at them, and the way tech companies design and sell their products and services. Most of all, they're rapidly changing their minds about what they will pay for and how. That's disrupting long-established business models, from newspaper subscriptions to television advertising.

The is a must read article.