while customers say they want more nutritious choices, they rarely order them. As a result, fast food and casual dining chains -- which together account for three out of four U.S. restaurant visits -- are slowly going back to what they do best: indulging Americans' taste for high-calorie, high-fat fare.
"The gap between what [diners] say and what they do is just huge," said Denny Post, chief concept officer for Burger King. "Therein lies the challenge for business, because there is simply not enough behavior shift to build a
Thursday, August 18, 2005
Restaurant Chains Find Low-Fat Means Lean Sales
Who says all Americans want to be healthier? The Washington Post reports