newspapers could be heading for a collision with modern home economics. The strong real-estate market is masking what has been a years-long decline in classified-ad revenue at newspapers. There are signs that the long bull market in housing may be reaching a peak. And, traditional newspapers are fast losing ground to the Internet for real-estate advertising. Last year, 74% of all U.S. home buyers used the Internet in their search, according to the National Association of Realtors, up from 65% in 2003. Only 2% used the Internet 10 years ago.2009 could be the first year where a the internet is the dominant form of real estate advertising.
Wednesday, August 24, 2005
Real-Estate Bubble Is Also Buoying
The Wall Street Journal has an interesting story on the connection between the hot real estate market and newspaper advertising.