Dell: In the Bloghouse

Business Week has a story on how blogging changed something at Dell computer.Jeff Jarvis at BuzzMachine sounded of on Dell:

Daily visits to BuzzMachine have doubled, to more than 10,000, estimates research firm Intelliseek. Among the responses: "Dude, get an Apple."

You'll want to read the article to find out how Dell responded to complaints.Blogging has forced companies to defend their reputation because the marginal cost of bad public relations is low.This is a real story.