Terry Eastland has a piece on the decline of the establishment media.History:
Most newspapers had been around since the first decades of the 20th century, and though rising costs and competition caused some to be shuttered in the decades after World War II, there were still more than 1,700 papers published daily in the 1970s. Time and Newsweek were established, respectively, in 1923 and 1933. Network television newscasts were reaching most parts of the country by the 1950s, and local stations eventually provided their own news programs at various points in the day.
and some advice:
for the old media to become newly credible, to regain respect and audience, in a country more populous and less enamored of elites than it once was, and more red than blue, they’re going to have to dial down their imperial arrogance. They’re going to have to learn from the best of what the new media offer, and perhaps even recruit bloggers to help with news judgment and fact-checking. And they’re definitely going to have to look for news in places they formerly did not.
Wilson Quartley